Blog Archive

Blog Archive

4/16/10

postheadericon Managing a Brand Starts from the Inside

“What do you do?”

That’s usually one of the first questions someone asks a stranger when striking up a conversation and why almost as many branding opportunities present themselves outside the office, as they do inside. They manifest in unstructured formats, such as social gatherings away from work, instead of through formal channels like advertising campaigns. For this reason, every organization must recognize their public identity needs to be grounded within its staff if it’s to stand a chance of being accepted by others."



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