As we seek leadership roles in our organizations, this line of thought is critical.  Also, as organizations reassess the functions of their team leaders, the value proposition of each position has to morph with the changing tide of the organization.

Just as companies seek to re-engineer the value propositions of their products, managers should consider doing the same. Companies do it by adjusting the features, benefits and pricing of their offerings; managers do it by re-evaluating the services they offer their employees.

Link here.